This poster is for the film Nightmare on Elm Street which belongs in the horror genre. It is a remake of an old film which is suggested by the quote 'welcome to your new nightmare' emphasis on the word 'new' - this is a remake of the first film.
The main image is of Freddy Krueger looking down with his hands overlapping each other, he is an iconic character in horror so he instantly recognised by his iconography of a blade for a finger, red striped jumper and hat along with his burnt skin.
Freddy's jumper is torn which connotes he is a rough character who is dangerous and scary.
Freddy is looking down with a mischievousness look which adds mystery to the new release because the target audience will be curious to see what the new actor looks like. He also has a smirk on his face which connotes he is up to no good and is also very evil. The hat is covering the top half of his face and the rest is quite dark in shadow which also adds to the mystery.
Red text has been used which looks like splatters which represents blood, this could insinuate someone has been killed.
The rule of thirds has been used here to divide the top 2 thirds as the image and the bottom third as the key information including the title and the date the film will be out.
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